About Us

Normalize PeriodsTM

Since creating the feminine care category over 100 years ago, women have inspired our innovation and advertising and remain at the forefront of everything we do. U by Kotex® believes NOTHING should get in the way of a woman’s progress, especially not her period or the negative perceptions around periods.

It's that belief that has inspired our products, our bold advertising, our mission to remove period stigmas and our commitment to eliminate period poverty for women in need.

Our History

U by Kotex® is celebrating a major milestone – over 100 years championing women! While a lot has changed over the past century, supporting women by innovating products for her needs and empowering her is at the heart of all we do, because we believe Period or Not, She can.


We put your comfort and wellbeing first. That’s why every pad, tampon and liner contains safe materials that you can trust and feel good about.

Explore Our Menstrual Products

U by Kotex® is committed to ensuring women have access to period supplies so they can fully participate in daily life. We are proud to be the founding sponsor and support the mission of Alliance for Period Supplies, which provides period products to millions of women across the country every month.

Ending Period Poverty

Since the beginning, U by Kotex® has challenged the negative perceptions of periods in society, otherwise known as period stigma. We are committed to breaking down period stigma because we believe periods don't hold women back, perceptions do.

Eliminate Stigma